+$2M to $10M Monthly Revenue
+$2M to $10M/month Revenue with Mobile App Redesign for Starbucks Coffee Tech app with predictive features, simplifying data entry, netting a time savings to add 1 more site visit at Vixxo
The Challenge
Field service technicians averaged only 4 site visits per shift due to inefficient workflows, poor connectivity, and laborious documentation processes. Equipment downtime at Starbucks locations reduced store revenue by 30-50%, requiring rapid service restoration.
Strategic Approach
Led ethnographic field research across Arizona and Southern California, conducting ride-alongs to understand real-world technician workflows and environmental constraints. Inherited incomplete agency project and pivoted to MVP strategy focused on immediate efficiency gains.
Figure: Wireframes for the supporting Multiple Problems
Cross-Platform Innovation
Delivered unified iOS & Android application using Microsoft Xamarin/Maui platform with offline architecture, local parts database caching, and predictive maintenance intelligence based on usage patterns and environmental factors.
Key Design Solutions:
- Offline-capable check-in/check-out using vector math and device telematics
- Audio-based learning during drive time for equipment maintenance knowledge
- Smart part search suggestions from millions-part database with local caching
- Streamlined documentation and imaging to reduce invoice disputes
Measurable Impact:
- +1 additional site visit per day through workflow optimization
- Enhanced revenue protection for Fortune 500 clients via faster equipment restoration
- Reduced invoice disputes through improved documentation accuracy
- Real-time analytics providing transparent service delivery visibility
Leadership Excellence
Transformed failed agency project into successful multi-trade platform serving Electrical, Plumbing, HVAC, and specialized coffee equipment—demonstrating strategic problem-solving that drives immediate operational efficiency and long-term client value.
Inspirations
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+$2M to $10M Monthly Revenue
+$2M to $10M/month Revenue with Mobile App Redesign for Starbucks Coffee Tech app with predictive features, simplifying data entry, netting a time savings to add 1 more site visit at Vixxo
The Challenge
The Challenge:
Field service technicians averaged only 4 site visits per shift due to inefficient workflows, poor connectivity, and laborious documentation processes. Equipment downtime at Starbucks locations reduced store revenue by 30-50%, requiring rapid service restoration.
Strategic Approach:
Led ethnographic field research across Arizona and Southern California, conducting ride-alongs to understand real-world technician workflows and environmental constraints. Inherited incomplete agency project and pivoted to MVP strategy focused on immediate efficiency gains.
Strategic Approach
Strategic Approach:
Led ethnographic field research across Arizona and Southern California, conducting ride-alongs to understand real-world technician workflows and environmental constraints. Inherited incomplete agency project and pivoted to MVP strategy focused on immediate efficiency gains.
Figure: Wireframes for the supporting Multiple Problems
Cross-Platform Innovation
Cross-Platform Innovation
Delivered unified iOS & Android application using Microsoft Xamarin/Maui platform with offline architecture, local parts database caching, and predictive maintenance intelligence based on usage patterns and environmental factors.
Key Design Solutions:
- Offline-capable check-in/check-out using vector math and device telematics
- Audio-based learning during drive time for equipment maintenance knowledge
- Smart part search suggestions from millions-part database with local caching
- Streamlined documentation and imaging to reduce invoice disputes
- Measurable Impact:
- +1 additional site visit per day through workflow optimization
- Enhanced revenue protection for Fortune 500 clients via faster equipment restoration
- Reduced invoice disputes through improved documentation accuracy
- Real-time analytics providing transparent service delivery visibility
Leadership Excellence
Leadership Excellence:
Transformed failed agency project into successful multi-trade platform serving Electrical, Plumbing, HVAC, and specialized coffee equipment—demonstrating strategic problem-solving that drives immediate operational efficiency and long-term client value.