Allan Bashah
Product & UX Leader • Strategist • Innovator • Designer • Researcher
$200M+ in measurable impact (<1 YR)
...through Product Design leadership that drove immediate ROI and long-term growth.
$10M monthly on B:B mobile product (Platform+UX upgrade)
...beyond forecast, generated with a ‘lead by example’ approach.
$16M B2B monthly (1 YR)
...via a redesigned SaaS B:B:C storefront resulting in customer retention for compounding returns.
I transform strategy to action
...I bring experience in the following domains:
Enterprise
InfoSec
Loyalty
Membership
E-Comm
ERP
CRM
Compliance
Service Mgmt
Startup
Scale-up + Mid
Keep scrolling ↓ for a few key 🏅 Accomplishments and 📕 Case Studies that represent my leadership & execution.
Alternatively, check out my 📷 Inspirations photography page.
🏅 Accomplishments
Click or 👆 Tap to dive in
17 major 0 → 1 Product Launches
of v1.0 products including platform upgrades and hundreds of incremental product releases.
+$200M Revenue into the pipeline
by increasing D2C lead generation by 6.1% through minor UX improvements at Arrivia.
+$16M Revenue in B:B channel
by 80% increased Conversion via GA4 user research-driven design on key travel products (2.2M MAU) at Arrivia.
+$2M to $10M/month Revenue
with Mobile App Redesign for Starbucks Coffee Tech app with predictive features, simplifying data entry, netting a time savings to add 1 more site visit at Vixxo.
📕 Case Studies
Case Study 1:
Transforming Enterprise Travel Benefits: How Strategic UX Research Generated $16M Monthly Revenue
Case Study 2:
Case Study 2: Evolving Service Provider Applications and Service
Case Study 3:
+$200M Revenue into the pipeline by increasing D2C lead generation by 6.1% through minor UX improvements at Arrivia.
Allan Bashah
Product & UX Leader • Strategist • Innovator • Designer • Researcher
$200M+ in measurable impact (<1 YR)
...through Product Design leadership that drove immediate ROI and long-term growth.
$10M monthly on B:B mobile product (Platform+UX upgrade)
...beyond forecast, generated with a ‘lead by example’ approach.
$16M B2B monthly (1 YR)
...via a redesigned SaaS B:B:C storefront resulting in customer retention for compounding returns.
I transform strategy to action
...I bring experience in the following domains:
Enterprise
InfoSec
Loyalty
Membership
E-Comm
ERP
CRM
Compliance
Service Mgmt
Startup
Scale-up + Mid
Keep scrolling ↓ for a few key 🏅 Accomplishments and 📕 Case Studies that represent my leadership & execution.
Alternatively, check out my 📷 Inspirations photography page.
🏅 Accomplishments
Click or 👆 Tap to dive in
17 major 0 → 1 Product Launches
of v1.0 products including platform upgrades and hundreds of incremental product releases.
+$200M Revenue into the pipeline
by increasing D2C lead generation by 6.1% through minor UX improvements at Arrivia.
+$16M Revenue in B:B channel
by 80% increased Conversion via GA4 user research-driven design on key travel products (2.2M MAU) at Arrivia.
+$2M to $10M/month Revenue
with Mobile App Redesign for Starbucks Coffee Tech app with predictive features, simplifying data entry, netting a time savings to add 1 more site visit at Vixxo.
📕 Case Studies
Case Study 1:
Transforming Enterprise Travel Benefits: How Strategic UX Research Generated $16M Monthly Revenue
Case Study 2:
Case Study 2: Evolving Service Provider Applications and Service
Case Study 3:
+$200M Revenue into the pipeline by increasing D2C lead generation by 6.1% through minor UX improvements at Arrivia.
Inspirations
Contact
Allan Bashah
Product & UX Leader • Strategist • Innovator • Designer • Researcher
$200M+ in measurable ROI (<1 yr)
...through Product Design leadership that drove immediate benefits and long-term growth.
Enterprise
InfoSec
Loyalty
Membership
E-Comm
ERP
CRM
Compliance
Service Mgmt
Startup
Scale-up + Mid
Keep scrolling ↓ for a few key 🏅 Accomplishments and 📕 Case Studies that represent my leadership & execution.
Alternatively, check out my 📷 Inspirations photography page.
Accomplishments
Click or 👆 Tap to dive in
17 major 0 → 1 Product Launches
of v1.0 products including platform upgrades and hundreds of incremental product releases.
+$200M Revenue into the pipeline
by increasing D2C lead generation by 6.1% through minor UX improvements at Arrivia.
+$16M Monthly Revenue in B:B channel
by 80% increased Conversion via GA4 user research-driven design on key travel products (2.2M MAU) at Arrivia.
+$2M to $10M/month Revenue
with Mobile App Redesign for Starbucks Coffee Tech app with predictive features, simplifying data entry, netting a time savings to add 1 more site visit at Vixxo.
Case Studies
Click or 👆 Tap to dive in
Case Study 1:
Transforming Enterprise Travel Benefits: How Strategic UX Research Generated $16M Monthly Revenue
Case Study 2:
Case Study 2: Evolving Service Provider Applications and Service
Case Study 3:
+$200M Revenue into the pipeline by increasing D2C lead generation by 6.1% through minor UX improvements at Arrivia.